Background of High Tech Company Essay

1.1 Company Background of High Tech Company (HTC) High Tech Company (HTC) Corporationis a communication and internet type industry which is headquartered in Taiwan. This corporation establish in 1997-05-15.There are 16, 746 employees in the company. HTC was success become a listed company in Taiwan on 2002-03-26.HTC was also honoured as one of the world’s best 100 brands by Interbrand, in 2011. HTC is a leader in Android and Windows Mobile platforms. HTC also isa global leader in smartphone innovation and design. This company built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. Since 2006, HTC has regularly introduced many critically acclaimed mobile devices under their own brand, and their portfolio includes smartphones and tablets powered by the Android or Windows Phone operating systems. Their longstanding working relationships with fellow technology leaders such as Google, Microsoft and Qualcomm are more than strategic partnerships: They serve as active labs of research and development and product evolution. At HTC, collaboration is a means to a very important end: creating a holistic experience for the customer. The partners ensure that hardware, software, and content management and delivery systems are united in seamless and intuitive ways that give consumers control. Their passion always discovers the best ways to integrate state-of-the-art technologies with effortless user experiences. New products simply enable and enhance these experiences. And when their customers share their personal experiences with HTC products, they speak with passion and conviction. They encourage, embrace and celebrate users sharing their perspectives. The strength of the HTC community lies in its authenticity; it’s the most accurate and honest voice of real-world understanding available. They insist on seeing through the eyes of this community, because doing so teaches, challenges and prods them to get better at what they do — empowering their customers through personal experience. 1.2 Product background Established/Introduced in the market The Windows Phone 8X was being established in the market in November 2012. It has four types of colour, which is violet, black, red and yellow respectively. The Window Phone 8X is carved from a single shell of polycarbonate (a synthetic resin) with a matt finish. It takes a lot to dent or scratch this curved-cornered case. The phone size is 132.35 x 66.2 x 10.12 mm and is light at 130g, and cushion-shaped, with a fattish 10.1mm bulge at the back housing the battery, tapering to thinner edges. Nevertheless, Window Phone 8X also contain 1.5 GHz dual-core processor, a 4.3-inch, 1280 x 720 Super LCD 2 display (341 ppi), a built-in audio amplifier, and NFC capability. It will also be equipped with an 8 megapixel rear-facing camera, a 2.1 megapixel front-facing camera. As far as memory is concerned, the 8X will have 1 GB of RAM and 16 GB storage. Brand identity for the selected brand To become a globally recognized brand, HTC broke away from its roots as the ODM smartphone maker known as High Tech Computer Corp. to become the new face of high-end Android and Windows Mobile smartphones. â€Å"HTC Innovation† was their slogan, hammering home the idea that HTC smartphones are some of the most innovative options on market. But, as many growing/changing companies choose to do, HTC has changed their slogan. A quick visit to the HTC homepage confirms the new tagline – HTC now wants to be known as â€Å"Quietly Brilliant.† To make it as official as possible, HTC has filed for a USPTO trademark protecting the â€Å"Quietly Brilliant† tagline. The new slogan echo HTC’s position as a formidable smartphone maker that doesn’t necessarily need to make the marketing and publicity grabs that we’re used to seeing from Apple and Motorola. HTC really does seem to keep quiet about their brilliant products.

Henri MatisseAnd Fauvism Essay Example | Topics and Well Written Essays - 1000 words

Henri MatisseAnd Fauvism - Essay Example The essay "Henri Matisse And Fauvism" analyzes Henri Matisse's art and Fauvism. Matisse describes his drawings based on his vision of expressionism and the idea of passion that is â€Å"mirrored on the human face, or betrayed by a violent gesture†. The section was the resulting text, in which Matisse focused on his past works and present works, as he thought that he could never go back and change a painting that he had done. Matisse demonstrates his value and appreciation towards the â€Å"old masters†, such as Signac, Denis and Blanche. He synthesized their works with his own examinations of nature, as he claims in his own book, Matisse on Art: â€Å"to absorb the lessons of the masters and then to ‘forget’ them in order to arrive at a means of personal expression†. Matisse further discusses the creation of space with regards to the objects that constitute them and their different planes in space, as he states: â€Å"in perspective, but in a perspe ctive of feeling, in suggested perspective.† The idea of a radiant space is parallel to intangible space that can be seen in his paintings also, corresponding to Fauvism’s use of space. Matisse claims: â€Å"a drawing must have a power of expansion which can bring to life the space which surrounds it.† Similarly, human emotions were critical to paintings, according to Matisse, as he suggests: â€Å"My line drawing is the purest and most direct translation of my emotion. â€Å"Harmonies and dissonance of color can produce very pleasurable effects.†

Why is media studies an important academic discipline Essay

Why is media studies an important academic discipline - Essay Example The basic field of media studies or media sciences as one might inter relate the two terms is to make sure that there is complete harmony of understanding the different media related regimes when it comes to getting the message to the right people at the right time and in the right capacity. The media contributes to public opinion and provides understanding of the news. The media entertains us, watches government and social institutions, and gives the public information for debate and discussion about local and international affairs. The role of media in the world of today is unparalleled, so much so that it literally overshadows the extent of impact any other field of life or work can have. Media manipulations thus also are quite rampant and would remain in the thick of things until a sense of responsibility and fair play is brought into this scenario. Thus this issue brings to light the task played by the spin doctors with the passage of time. These people are basically biased towards a cause, an event or have a set objective to start with. Media has a huge role to play in any country’s day to day activities and the mannerisms in which it usually deals with the people living in a region or country for that matter. (Curran, 2000) Its role cannot be denied its du e right especially since it can literally make or break the cultural values and traditions of any country. When we speak of media studies, we must remember that it is composed of a number of subsets namely advertising, film, television, print, animation and so on and so forth. Media communications demands a lot of word of mouth approach that essentially takes into consideration the fact that the more people are happy and satisfied with the brand and its related associations, the more they will buy it again and again as well as encourage their near and dear ones to take that step of having the eventual purchase on

Discussion Board 3-1 Essay Example | Topics and Well Written Essays - 250 words - 1

Discussion Board 3-1 - Essay Example This includes cultural issues, past abuses, education background, occupational functioning, religious factor and recent marital stress. Psychological factors form a wider net of client’s mental health; hence, these themes tend to influence the clinicians by their theoretical orientation (Allan Tasman, 2013). These factors include patients; Behaviors pattern is a critical theme that encompasses both positive and negatives changes in behavioral patterns of a client. The clinicians should note the self-destructive behavior like mood lability and anxiety. An interpersonal relationship is another theme, in this grouping the clinicians evaluate the patient’s stableness in maintaining a relationship with peers, workmates and even at the family level. The clinician also explores the sexual relationship and the intimacy of the patient. The relationship with the interviewer is a key theme as the attitude towards the interviewer from the patient is evaluated. This will extrapolates patterns in patient’s life towards other relationships (Allan Tasman, 2013). Biological themes that include the patients both psychological illness and medical illness provide clinicians with an in-depth perspective of the patient. Some of the mental illness may be of genetic in

LASA 1.The S'No Risk Program Case Study Example | Topics and Well Written Essays - 1000 words

LASA 1.The S'No Risk Program - Case Study Example Prior to the S’no Risk Program, there was a traditional sale held in the fall season wherein a 10% discount was offered (Bell, 1994). Eventually, the program took hold and a combination of factors including a surge in the snowfall and customers being enticed by the relative lack of risk meant that sales grew, and distributors were pleased to carry Toro products, even leading to cases of depleted inventories. The program lasted one year and then an evaluation was conducted, and the recourse offered by the insurance company called for an adjusted premium of â€Å"around 8% of sales for the coming year† (Bell, 1994, 3). This is approximately a four-fold increase from the previous annual period, and so it may be quite alarming. The reason for the rate hike however, is apparently due to the fact that American Home offered too cheap a rate initially. In this case, Susan conduct an independent study that analyzed the historical data, with regard to payouts as proscribed by the S’no Risk Program, and realized that in 1983, there would have been payouts of approximately 19% of sales (Bell, 1994, 3). With this information in mind, it makes sense that the insurance firm would want a higher rate, as the trend for payouts was higher than the low premium offered in the first year of the program. Another cause for the increased premium in the following year may have been due to the increasing total number of snow equipment components sold from 81/82 to 82/83 (Exhibit 1). The customer viewed the advertisement and was able to see immediately that there was a chance at varying rates of snowfall for a savings, and in some cases an absolute refund with the prospect of also keeping the Toro machine from the purchase. In essence, the consumer would be receiving something for nothing, and obviously they are the benefactors and Toro loses out in this scenario. Rather than offering different tiers of savings, I would suggest that it would be more simple to offering one large refund if the snowfall was below some threshold. This would be easier from an administrative standpoint, and if the consumers would still be drawn to purchase from such a modified program, the payouts would likely be minimized, which would be a favorable outcome for the income balance sheet of Toro. The S’no Risk Program executed in 1983 was a success, but it should be understood that Toro had several factors that were aligned in their favour. Their objective was accomplished of increasing sales, which allowed them to improve the year-to-year standing of their company, as well as afford the relatively low insurance premium, which also was a positive for the insurance company. As stated in the case, in the seasons leading up to the creation of the program, there was a plummet in the average snowfall, which meant that the market for snow equipment was in retreat. Toro needed an initiative that would jump start consumers and boost the sales of the company, and the pos sibility of an arrangement with Home Assurance was a welcome idea, even though it was not absolutely risk-free. If the insurance rate were higher, as it was recommended that it should have been, then the net sales generated off the snow equipment, less the payouts would have been less justified. This assumption would be further supported if the related premiums were to increase for the next yearly period. Likewise, if there was little snowfall at all not only would the payouts drastically increase, but it raises the doubts if many would purchase a piece

The Theory of Gestalt Term Paper Example | Topics and Well Written Essays - 1250 words

The Theory of Gestalt - Term Paper Example This attitude, for a time, forced Gestalt into the background of scientific study. Today the therapy is striving and gaining professional ground in not only a myriad of areas of endeavor, but also in combination with other therapies which once discounted it. The Basis of Gestalt As a psychology term created in the early 20th century by German psychologists, gestalt essentially means a unified whole. It referred to theories of visual perception which attempt to describe how people tend to organize visual elements into groups, using certain elements to perceived, in the end, the whole. The term and concept was later applied by the Perls and Goodman in their Gestalt Therapy studies. There are many critiques and analysis of gestalt, so it is important from the outset that we explain the concept in layman’s terms that inform the remainder of the paper. Gestalt as applied to Gestalt Therapy is a method of awareness practice akin to "mindfulness" in eastern philosophical thought â₠¬Å"by which perceiving, feeling, and acting are understood to be conducive to interpreting, explaining, and conceptualizing [the hermeneutics of experience]† (Brownell, 2010: p. 128). ... The concept as applied in Gestalt Therapy according to Brownell (2008) relies upon several aspects, including the phenomenological method but also dialogical relationships, practical theoretical strategies and the perceived freedom to use these strategies and insights as experimental tools to help clients reach personal goals. The goals for success include a suspension of past expectations; understanding and empathy between client and therapist; a thorough understanding and confrontation of the client’s environmental field of experience; and the singularly specific approach of moving the client from analysis to positive, concrete actions. Evolution and Application of Theory Gestalt psychology and therapy fell out of favor with the emergence of cognitive psychology and methods in the mid-1900s. As recently as 1995, however, professionals cognizant of its benefits have emphasized the value of the insights Gestalt Therapy brings to understanding and insights brought about by the behavioral and cognitive methods. While behavioral therapy assumes that mental disturbances are learned but aimless behaviors, and cognitive therapy studies how people think and how they interpret their experiences, Gestalt Therapy helps patients become more aware of themselves and what is going on in the private inner world in which they actually live; that includes the therapists themselves. In terms of gender therapy, Gestalt has been used for therapist training by the Gestalt Therapy Institute of Philadelphia Women’s Therapy Center to help them better approach gender identity issues with patients from a â€Å"nonpathological, non-shaming perspective†

Food Microbiology Lab Report Example | Topics and Well Written Essays - 2750 words

Food Microbiology - Lab Report Example Results indicate the overall standard in terms of hygiene of food processing and the food chain. The microbial levels permitted for food to be determined safe are regulated by law. The study is carried out in three stages performed as three experiments. In the first experiment, aerobic plate count is done for E.coli count and coliform count on given food item (Roberts, D, 2003, Gilbert et al, 2000). It is evident that coliforms and E.coli are present in human faeces. Their presence in food items can indicate post processing contamination. The aerobic count is used to determine the overall level of microbial contamination of food items and provides an indication for poor processing or post processing techniques especially where the count exceed the legal permitted levels. In the second experiment pre-cooked food is observed for faecal contamination. In the third experiment the quality of milk samples (pasteurized and raw) are checked for the presence of fecal contamination. The Petri dish with colonies between 15 and 300 were selected to be significant in number whereas Petri plates with TMTC (too many to count) were not considered to be significant. Calculation is performed with the formula mentioned. Plates with dilution factor of 10-8 showed no growth and hence it is reported as Discussion: The serial dilutions, or successive dilution of a specimen e.g. 1:10 dilution equals 1 ml of sample plus 9 ml of diluents, a 1:100 dilution equals 1 ml of a 1:10 dilution plus 9 ml of diluents. This is the process to enhance the probability of finding the most probable microorganism even at higher dilution. If the microorganism is present in the highest dilution then this is depicted when inoculated on the medium solidified on Petri