An Introduction to STRATEGIC MANAGEMENT AND THE ROLES OF THE GENERAL Essay

An Introduction to STRATEGIC MANAGEMENT AND THE ROLES OF THE GENERAL MANAGER - Essay Example Strategic management takes account of the strengths and weaknesses of the organizations and prepares itself best in competitive arena by minimizing weaknesses and maximizing strengths. The human resource of the company is structured and inspired to achieve the objectives of the company. The role of the General Manager is that of a leader of human resources who guides and allocates the usage of other resources. Thus the role of the General Manager assumes critical importance in implementing the company’s objectives across various functional departments, and integrating the workforce to achieve the stated goals of the company by reining wayward behaviour and ‘self-direction’ to ‘shared beliefs’. This is achieved through development of communication channels, smooth flow of information across company’s structures, conflict resolution, and provision of creative latitude and development of a sound organizational culture. The General Manager keeps th e Board and the CEO informed about the progress and performance of the company. He/she is the vital link in vertical and horizontal communication amongst company’s stakeholders. Due to its strategic importance, sometimes the job of General Manager becomes extremely stressful. We are dedicated to development of innovative Information Technology solutions. Our products meet the customer expectations and provide quality products that give maximum value for money. We are committed to create ever higher levels of customer satisfaction in order to have a sustained competitive advantage in the market. We achieve this by putting in our best efforts in a creative environment; where our work is a pleasurable activity that gives us a tremendous sense of fulfilment. We are a well-knitted team of exemplary and dignified individuals. Meeting ever higher levels of customer satisfaction: The road to perfection is an unending journey. Our customers seek better and better and products. We focus on innovation and quality to